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Hej, jag heter Henrika

frilans copywriter & fotograf

Ditt varumärke i goda händer

Jag skriver för små och stora företag, för webbsidor, film och tryckta publikationer. Jag hjälper företag att utveckla ”tone of voice” och skrivguider för deras varumärken, och bidrar med rådgivning och innehållsplaner för digitala medier och nyhetsbrev. Jag är också fotograf med särskild känsla för människor och uteliv.


Kreativ copywriting

Jag skapar texter som fångar läsarens intresse. Enkelt, koncist och med en skön känsla.

Varumärke & tonalitet

Jag utvecklar skrivguider och strategier för varumärkets tone of voice.


Rakt på sak om goda ambitioner – jag ger råd om kommunikation ur ett hållbarhetsperspektiv.


Inspirerande och informerande – jag tar fram texter som underlättar köpbeslut.


Jag skriver artiklar och reportage, inom hållbarhet, friluftsliv och entreprenörskap m.m..


Porträtt eller reportage. Min kamera fångar människor, mat, idéer, friluftsliv med mera.

år som kommunikatör

aktiva uppdrag

skrivna artiklar

koppar kaffe

Minus 20 @ Lake Storsjön ✨ Skating with Sofie @aktivut ...

This is where the party is 🎉🙌 In the fall of 2017, Cygni Östersund was founded – I remember it because a new girl, sparkling with ideas, moved into the same co-working place as me. Since then @kiberge has found 18 colleagues and Cygni has become Östersund’s brightest tech company. Last night they put on a glittering party at Tegelmagasinet and I got the honorable task of photographing the event. Thanks for that @kiberge and #cygniöstersund.

Congrats to you and all Cygnians! ✨🤩

Three years ago, I met this trio at a “demo day” at tent maker Hilleberg’s premises in Östersund. The @jemtlander tour pulka had just been launched and I did an article for an online newsletter. This fall, I had the opportunity to talk to them again, along with other pulka producers, as I was writing a reportage for @utemagasinetsverige

The magazine will be in stores in early December, check it out☝️ You’ll find a buyer’s guide to tour sleds there as well (in Swedish).

#tbt# winter #outdoorlife #wintertouring #turpulkor #skitouring #pulkatradition #pulkaguide #fjällpulka #winterinspiration

Picture this: winter ❄️✨🤩 #snowisthebestseason ...

Friend 🤍🏔🍁 @camilla_i_bergen ...

Nine years ago, I walked into a yoga class led by this beautiful woman. I had recently moved to Östersund, was quite new to Ashtanga yoga and had so much to learn. And Ann’s profound love for the yoga tradition, her spiritual and practical knowledge, and her intuition for her student’s needs has inspired me ever since. Not to forget: her happy spirit.

Now, I’m on my way back home from a fantastic yoga retreat in Sicily. Last stretch of an inspiring co-lab where I’ve had the pleasure to create Ann’s web page. Many, many new photos taken, new insights gained and friendships forged. What a week! Thank you so much @annsvardfeltyoga for letting me be part of this, and thanks Karin and Mimi @ashtangayogashalahuarod and @mimigallyoga for your gentle support. Hope to see you soon again 💛✨🕉🧘🏼‍♀️

#ashtangayoga #yogaforlife #yogaretreatsicily @borgo_degli_aranci

After yoga conversations @borgo_degli_aranci with @annsvardfeltyoga and @mimigallyoga ...

Morning practice @borgo_degli_aranci with @annsvardfeltyoga ✨👌 ...

Sicily ☀️ Before morning class with @annsvardfeltyoga @borgo_degli_aranci ...

Arrivederci Frösön, see you in a couple of weeks. Yoga mat, camera and me are heading south again. Another combined photo/yoga week with @annsvardfeltyoga But first some 3000+ kilometers by train 🚂 Here we go: ETA Sicily Wednesday afternoon 🙌 #slowtravel #östersundcataniabytrain #yogirail ...

Yoga philosophy class by the sea. One of the beautiful moments I had the chance to capture working with a new website for @annsvardfeltyoga earlier this summer.

And HEY PRESTO it’s live✨ It’s been so much fun and rewarding doing this and I’ve learnt a whole bunch — design, graphics, yoga philosophy, Ayurveda, Wix tricks and not to climb stairs in slippery socks (to mention a few). Thank you Ann for letting me onboard 🧘🏼‍♀️🕉🙏🏻
👉 annsvardfeltyoga.com

Frösön. My hoods. Perfect biking temperature for a change (this summer has been hard on us here in Jämtland, but in a cold and windy way). Hope we get a few more of these evenings. #whereicomefrom #visitöstersund #storsjön #jämtland #landscapephotography ...

Last week: Rissájávri, Swedish Lapland. One of my favorite treks👌 Super tasty dinner at @abiskomountainlodge afterwards made the day complete ✨ ...

Brother 🤍 @daniellavoniusjarefeldt ...

Låt mig vässa innehållet I dina digitala kanaler. Boka ett möte redan idag.


Har du en fråga, en idé eller vill du kanske jobba med mig? Hör av dig så tar vi en fika och pratar ihop oss.


Mjällestigen 17, Frösön
Östersund, SVERIGE


+46 708 393373


henrika |at| hallihalla.se

Henrika copy och fotograf