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Hej, jag heter Henrika

frilans copywriter & fotograf

Ditt varumärke i goda händer

Jag skriver för små och stora företag, för webbsidor, film och tryckta publikationer. Ibland hjälper jag företag med tone of voice och skrivguider, eller innehållsplaner för digitala medier och nyhetsbrev. Jag är också fotograf med särskild känsla för människor och uteliv.


Blogg & nyhetsbrev

Jag kan planera, skapa och publicera innehåll i dina digitala kanaler.

Kreativ copywriting

Jag skapar texter som fångar läsarens intresse. Enkelt, koncist och med en skön känsla.

Varumärke & tonalitet

Jag utvecklar skrivguider och strategier för varumärkets tone of voice.


Inspirerande och informerande – jag tar fram texter som underlättar köpbeslut.


Jag skriver artiklar och reportage, inom hållbarhet, friluftsliv och entreprenörskap m.m..


Porträtt eller reportage. Min kamera fångar människor, mat, idéer, friluftsliv med mera.

år som kommunikatör

aktiva uppdrag

skrivna artiklar

koppar kaffe

Good morning, Åhustallen 🌳 Nice to meet you.

Glimpse from new moon morning shoot with fantastic yoga teacher @annsvardfelt @ashtangayogaahus Celebrating summer with a combined yoga week/photo trip in Åhus, Sweden. Shooting for Ann’s new web page, to be released later this summer ✨🧘🏼‍♀️ New moon, new beginnings.

#åhustallen #yogaweek #visitskåne #yogateacher #ashtangayoga #åhusyogaweek #ashtangayogaÅhus #annsvardfeltyoga #newmoonnewbeginnings

New morning habit: Walk this way 🌿☀️👌 ...

Spring is in the air ❄️ Sort of. Today Jämtland greets us with high winds and an irresistible mix of snow and rain. Oh May, please be gentle with us. #celebratingspring #1maj #tourskiing #storsjön ...

I 🧡 yoga. Perfect training, both for body and mind. Therefore it’s truly inspiring to help my fantastic yoga teacher @annsvardfelt with her new web page. The other day, we had a photo shoot together with @katarinaowen Very fun 🤩 Thank you Ann and Katarina, I love working with you - both on the mat and with camera in hand. See you in class 🧘🏼‍♀️✨☺️ ...


And it’s #tutorialthursday so I played around with a photo I took the other day, exploring the basics of After Effects and a VERY elaborated photoshop action👌😆
NB: All eggs are natural color, no fuss. The rest is very Photoshop.

(Thanks for the fun @AdobeCreate and thanks to our #backyardhens for the eggs)

#watercoloreffect #photoshop #animation #tutorialthursday #easterfun #eggart by #hensoffrösön a.k.a. #mjällehönorna

Colleague is a bit unsociable today 🐈 #percythecat #homeoffice ...

Hey Winter. Thanks. ...

Hey Winter, why leave so early? I’ve hardly got to know you yet. Pic from just a few few weeks ago, plenty of snow. And now it’s melting away so fast 😱 So tomorrow I’ll go and grab some turns, looking forward to that ☀️❄️⛷ ...

Took the chance to meet up with my friend Sara @utebyran when she passed my hoods on her way north. A great day of tour skiing in #offerdalsfjällen after a stay at super cosy @jansmassholmensfjallhotell. Sara did her 300th kilometer (out of 1300) during the day 💪🌟 We bid farewell at Gröna Lund (yep Swedes, you have it in Offerdalsfjällen too) and I returned to civilization with tired legs and a big smile on my face. So impressed by your grit Sara and happy to spend a day on snow with you. Wish you all the best for rest of your trip 🤗🧡

@vitagrönabandet #adventurewoman #vitagrönabandet #winter #sweden #outdoors #offerdalsfjällen #jämtland #jänsmässholmen

It has been snowing A LOT the last few days and I so much look forward to skiing this weekend. This picture is from Jänsmässholmen, Jämtland, a couple of weeks ago, a winter touring trip with friends. Really challenging photo conditions with snow and insufficient light, so most shots turned out like crap 😆 Still, I got some good practice with the camera and we were lucky to see the sun - and the surrounding mountains 🏔- the last day. Happiness! Have a brilliant weekend everyone and enjoy #winter 👋

#outdoors #jämtland #fjällen #älskafjällen #lovethemountains #offerdalsfjällen #krokomskommun #tourskiing #visitsweden #jänsmässholmen

I “inherited” some flowers from a good friend, left-over party decorations. What a treat💛 They bring colour, beauty and a touch of spring to the #homeoffice (and the snow keeps on falling outside :)) Thank you Sofie @aktivut 🙏 #inspiration #freelancecopywriter #workingfromhome ...

1300 kilometres of skiing. That is what this strong woman – my friend Sara Wänseth – is heading out for today. Starting at Grövelsjön, Dalarna, she’ll be working her way through the Swedish mountain range, all the way up to Treriksröset, Lappland. So impressed by her courage and grit.

This picture was taken during a ski trip among friends in November last year. Sara was just starting up her “pulling a 30 kilo sled practice”. She’ll be pulling a lot the coming two months, and you can follow her adventure at @utebyran.

I wish you all the best Sara 🤩 have a wonderful trip. Hope to meet up with you when you pass these hoods in a couple of weeks.

@vitagrönabandet #adventurewoman #vitagrönabandet #winter #sweden #outdoors

First week as self-employed ☑️ So excited to announce my fresh start as freelance copywriter and photographer earlier this week in sister media. And I’m truly humbled, happy and blessed by all the greetings 💛 Thanks!

New personal webb site is yet to be designed and many exciting projects lie ahead. Will tell you more later on. Have a lovely weekend, everyone 👋
📸 @hafriwi
. . . . . . . . . .
#copywriter #freelancephotographer #östersund #jämtland #hallihallåkommunikation

Say cheese 🧀 And smiles come easily at Skärvångens Bymejeri in Jämtland, Sweden. Known for its excellent artisan cheese this is also a company that has worked successfully with integration of immigrants. It takes a village 💛 and great people. @skarvangensbymejeri #cheese #dairy #skärvången #krokomskommun #visitjämtland #integration ...

Straight from the printing press: the book about @gransforsbruk 🙌 Such an honor to be part of this project. Many talented photographers have contributed, such as Emily Torstensson who did the cover shot, and Samuel Uneus. From my camera: some #blackandwhites of blacksmiths at Gränsfors.

👉 Find it at @gransforsbruk or @naturkompaniet web shops. (📓only in Swedish at the moment)

Production: @trampolinpr for @gransforsbruk
Graphic design: Tilda Berkö
Texts: me

Blacksmith Ulrika Stridsberg has an unintentional glint in her eye. Captured in her forge this spring for an upcoming book — to be released any day now 🙌 So excited! The pic is not included in the book though, Ulrika thought she looked like a mad scientist 🤣 Well, I think she looks cool, which she is. Keep your eyes at @gransforsbruk 👈👀 to receive updates about the book. And I will give you a hint when it hits the store too, promise. #axes #passion #craftsmanship #forging #blacksmith #hälsingland #gränsforsbruk #blackandwhite #bookproject ...

Låt mig vässa innehållet I dina digitala kanaler. Boka ett möte redan idag.


Har du en fråga, en idé eller vill du kanske jobba med mig? Hör av dig så tar vi en fika och pratar ihop oss.


Mjällestigen 17, Frösön
Östersund, SVERIGE


+46 708 393373


henrika |at| hallihalla.se

Henrika copy och fotograf