Hej, jag heter Henrika
frilans copywriter & fotograf
Ditt varumärke i goda händer
Jag skriver för små och stora företag, för webbsidor, film och tryckta publikationer. Jag hjälper företag att utveckla ”tone of voice” och skrivguider för deras varumärken, och bidrar med rådgivning och innehållsplaner för digitala medier och nyhetsbrev. Jag är också fotograf med särskild känsla för människor och uteliv.
Kreativ copywriting
Jag skapar texter som fångar läsarens intresse. Enkelt, koncist och med en skön känsla.
Varumärke & tonalitet
Jag utvecklar skrivguider och strategier för varumärkets tone of voice.
Rådgivning
Rakt på sak om goda ambitioner – jag ger råd om kommunikation ur ett hållbarhetsperspektiv.
Produkttexter
Inspirerande och informerande – jag tar fram texter som underlättar köpbeslut.
Reportage
Jag skriver artiklar och reportage, inom hållbarhet, friluftsliv och entreprenörskap m.m..
Fotografi
Porträtt eller reportage. Min kamera fångar människor, mat, idéer, friluftsliv med mera.
år som kommunikatör
aktiva uppdrag
skrivna artiklar
koppar kaffe
Cold, windy and wonderful✨❄️🌨️ Just where the public road ends. Wrapping up the Holidays with friends in Jänsmässholmen, Jämtland.
#freshsnowhappyhearts #tourskiing #jansmassholmen #offerdalsfjällen #jamtland #publicroadstopshere
Minus 20 @ Lake Storsjön ✨ Skating with Sofie @aktivut
If tour skiing with heavy winter pack is tiresome, a transport sled can ease your burden. Check out my new reportage in @utemagasinetsverige (in Swedish). In stores now 🙌
The article tells the story of how tour sleds became popular and of Sweden’s four pulka producers – all of them with home base at Frösön, Östersund.
👉 So, if you’re curious of how Frösön became a “Silicon Valley of tour sleds” check out @Utemagasinetsverige December issue.
👉 And if you’re thinking of getting a pulka for yourself, you should get a copy too. The magazine includes a buyer’s guide with seven pulka models sold in Sweden
👉 Plus you get tips on where to rent a sled for your next tour skiing adventure.
Thanks @Utemagasinetsverige for a super interesting job. Winter inspiration sure is ON ✨❄️
#winter #fjällpulka #turpulk #transportsled #köpguide #outdoorlife
Awesome winter photos in magazine by @schlyter_photography and @outdoorswe
A couple of smaller portraits by me (and pics shown here, of course) :)
Winter’s first ski/trekking trip with friends ❄️✨ Some skis were scratched🙈 Good laughs, good coffee☕️🔥
#bydalen #wintertouring #coffeeandfire #outdoors #jämtland #bydalsfjällen #wintertrek
This is where the party is 🎉🙌 In the fall of 2017, Cygni Östersund was founded – I remember it because a new girl, sparkling with ideas, moved into the same co-working place as me. Since then @kiberge has found 18 colleagues and Cygni has become Östersund’s brightest tech company. Last night they put on a glittering party at Tegelmagasinet and I got the honorable task of photographing the event. Thanks for that @kiberge and #cygniöstersund.
Congrats to you and all Cygnians! ✨🤩
Three years ago, I met this trio at a “demo day” at tent maker Hilleberg’s premises in Östersund. The @jemtlander tour pulka had just been launched and I did an article for an online newsletter. This fall, I had the opportunity to talk to them again, along with other pulka producers, as I was writing a reportage for @utemagasinetsverige
The magazine will be in stores in early December, check it out☝️ You’ll find a buyer’s guide to tour sleds there as well (in Swedish).
#tbt# winter #outdoorlife #wintertouring #turpulkor #skitouring #pulkatradition #pulkaguide #fjällpulka #winterinspiration
Picture this: winter ❄️✨🤩 #snowisthebestseason
Autumn trek at Chaine des Aravis 🏔🍂 Stunning colors. Great views. The best company 😍❤️@camilla_i_bergen
Friend 🤍🏔🍁 @camilla_i_bergen
Nine years ago, I walked into a yoga class led by this beautiful woman. I had recently moved to Östersund, was quite new to Ashtanga yoga and had so much to learn. And Ann’s profound love for the yoga tradition, her spiritual and practical knowledge, and her intuition for her student’s needs has inspired me ever since. Not to forget: her happy spirit.
Now, I’m on my way back home from a fantastic yoga retreat in Sicily. Last stretch of an inspiring co-lab where I’ve had the pleasure to create Ann’s web page. Many, many new photos taken, new insights gained and friendships forged. What a week! Thank you so much @annsvardfeltyoga for letting me be part of this, and thanks Karin and Mimi @ashtangayogashalahuarod and @mimigallyoga for your gentle support. Hope to see you soon again 💛✨🕉🧘🏼♀️
#ashtangayoga #yogaforlife #yogaretreatsicily @borgo_degli_aranci
Volcano walk ✨🌋 #sicily #sicilia #etnavolcano #outdoors #trekking
After yoga conversations @borgo_degli_aranci with @annsvardfeltyoga and @mimigallyoga
Morning practice @borgo_degli_aranci with @annsvardfeltyoga ✨👌
Sicily ☀️ Before morning class with @annsvardfeltyoga @borgo_degli_aranci
Arrivederci Frösön, see you in a couple of weeks. Yoga mat, camera and me are heading south again. Another combined photo/yoga week with @annsvardfeltyoga But first some 3000+ kilometers by train 🚂 Here we go: ETA Sicily Wednesday afternoon 🙌 #slowtravel #östersundcataniabytrain #yogirail
Yoga philosophy class by the sea. One of the beautiful moments I had the chance to capture working with a new website for @annsvardfeltyoga earlier this summer.
And HEY PRESTO it’s live✨ It’s been so much fun and rewarding doing this and I’ve learnt a whole bunch — design, graphics, yoga philosophy, Ayurveda, Wix tricks and not to climb stairs in slippery socks (to mention a few). Thank you Ann for letting me onboard 🧘🏼♀️🕉🙏🏻
👉 annsvardfeltyoga.com
Frösön. My hoods. Perfect biking temperature for a change (this summer has been hard on us here in Jämtland, but in a cold and windy way). Hope we get a few more of these evenings. #whereicomefrom #visitöstersund #storsjön #jämtland #landscapephotography
Job satisfaction can take many forms😉 Had the pleasure to work with the super sympathetic tech wizards at Cygni Östersund just before summer. Now they’re hiring in Åre, Sweden🏔 So if you’re a techie who like mountain life, go check them out 👉 www.cygni.se/are (in Swedish).
#techsweettech #fjälljobbish #thecygniway #jobbapåcygni @lifeatcygni
Last week: Rissájávri, Swedish Lapland. One of my favorite treks👌 Super tasty dinner at @abiskomountainlodge afterwards made the day complete ✨
Brother 🤍 @daniellavoniusjarefeldt
Låt mig vässa innehållet I dina digitala kanaler. Boka ett möte redan idag.
HÖR AV DIG
Har du en fråga, en idé eller vill du kanske jobba med mig? Hör av dig så tar vi en fika och pratar ihop oss.
Adress
Mjällestigen 17, Frösön
Östersund, SVERIGE
Telefon
+46 708 393373
Epost
henrika |at| hallihalla.se
